MARKETING, BUSINESS DEVELOPMENT, SOCIAL MEDIA and PUBLIC RELATIONS CONSULTANT; FREELANCE WRITER/EDITOR; EDUCATOR/TRAINER, Los Angeles CA Assignments include serving as strategic marketing and business advisor for executive management; conducting market research; developing communication strategies: and facilitating organizational development and business planning in education, technology, entertainment, healthcare, consumer, disability, and government markets. Assignments include developing and implementing marketing campaigns and public relations strategies; writing and editing website content; and directing user interface design; providing curriculum content for eLearning; and developing measurement strategies for marketing, public relations, and training effectiveness. Selected clients: Don Johnston Incorporated, Learning Tools International, Knowledge Universe, ISTEC, Apple Computer, IBM, Oracle, CBS Television, Enessa, MyStorySong, TrafficStation, iXL, ATA, University of New Mexico, The PAGE International Screenwriters Awards, and Albuquerque Independent Business Alliance.
VICE PRESIDENT, MARKETING, TEACHTOWN, INC., Los Angeles, CA Teachtown makes software for children with Autism. Responsibilities include managing all aspects of marketing, advertising, social media, public relations, writing/editing, website content, customer outreach, educator training, sales promotions, and media relations. TeachTown provides research-based CAI software and other media for children with autism and other special needs.
VICE PRESIDENT, ENTERPRISE SALES & MARKETING, PRODUCTIVITY POINT INTERNATIONAL, Los Angeles, CA Productivity Point (Knowledge Universe – Milken Education Group) was a corporate eLearning and training company developing and delivering technology training and custom eLearning for Fortune 100 companies in the technology, financial, government, and pharmaceutical marketplace. Responsibilities included national sales management; business strategy and policy; marketing and public relations; quality assurance/client satisfaction; strategic partnerships; employee training; proposal development; contract negotiation; localization oversight; and budgeting. Duties also included developing, writing, and editing all marketing collateral and sales materials such as multimedia presentations, speeches, and on-line demonstrations; technical proposals; product data specifications and user documentation; sales forecasting reports; internal promotions; and training materials. Selected clients: Microsoft, GlaxoSmithKline, Abbott Laboratories, Merck, Verizon Wireless, Pennsylvania Power and Light, Hewlett-Packard, Goldman Sachs, Exxon Mobil, and the United Nations.
VICE PRESIDENT, MARKETING/PR & SALES, TrafficStation, iXL, & DIGITAL PLANET, Los Angeles, CA TrafficStation was a wireless content company targeting mobile consumers, telematics, entertainment, and telecom clients. iXL was an international internet development and strategic technology consulting firm. Digital Planet was a web development, online branding, and digital media company acquired by iXL. Responsibilities included serving on the executive teams to define corporate goals, products, and policies; strategic planning and oversight for sales, marketing, public relations, market research, advertising, business development, events, proposals, and contract development; and leading and training national sales, marketing, PR, and technical teams. Developed and implemented on-line and mobile advertising and branding strategies; produced website content, entertainment content, games, and multimedia applications; facilitated partner and client relations; and provided oversight of external public relations and marcom firms. Selected clients: U.S. Postal Service, Intel, Sony, Microsoft, Mattel, and UCLA, Warner Bros., NBC, Creative Artists Agency, Disney Interactive, Columbia Tri-Star, Allstate Insurance, Sprint, AT&T, Nextel, Kawasaki, Fox Kids, News Corp, Polygram, Technicolor, Frito-Lay, Wherehouse, The Men’s Wearhouse and Staples Center.
ASSOCIATE RESEARCH PROFESSOR, COLLEGE OF EDUCATION, UNIVERSITY OF NEW MEXICO, Albuquerque, NM Responsibilities included directing consumer research; managing events, advertising and promotions; providing new media training; and leading national think tanks for consumers, educators, researchers, rehabilitation professionals, engineers, and business professionals. Responsibilities also included community outreach; conducting focus groups; and identifying potential products and vendors for the New Mexico Technology Deployment Pilot Project grant funded by DARPA for the U.S. Department of Energy in partnership with Sandia National Labs and Laguna Industries. Responsibilities also included coordinating federal government grant activities; grant writing and management; supervising doctoral students; creating new media opportunities; and serving as co-director of the UNM New Media Center.
BUSINESS DEVELOPMENT & PRODUCT/CHANNEL MARKET MANAGER, EDUCATION ACCOUNT EXECUTIVE, APPLE COMPUTER, INC., Cupertino, CA Responsibilities included national and international product management, marketing, public relations, training, sales, media relations, and market research for computer, software, networking, and peripheral products with up to $20M budgets and supervision of 50 – 100 people. Provided training for Apple employees, educators, and consumers. Developed and hosted AppleTV education programs. Directed internal communications, developer support, and national and international marketing campaigns and events for multiple product lines and channels with emphasis on education markets. Managed $2M international product introduction. Designed channel strategies, directed consumer preference research, conducted pre-release product feasibility research, and managed quality assurance programs. Directed worldwide disability programs including the Alliance for Technology Access. Achieved $12M in individual sales in one year. Managed $250M worldwide product line and developed end-of-life program for North America, Australia and UK. Grant reviewer and advisor for Apple Foundation grants.
DIRECTOR OF INSTRUCTIONAL TECHNOLOGY – OFFICE OF THE STATE SUPERINTENDENT; COMPLIANCE OFFICER – OFFICE OF STATE SCHOOLS AND SPECIAL SERVICES, GEORGIA DEPARTMENT OF EDUCATION, Atlanta, GA Additional University and K-12 Education experience information available upon request.